September 14, 2009 – Associative marketing and sport sponsorship specialists brandRapport have continued their run of new business wins by picking up the media and PR role for this year’s Hong Kong Cricket Sixes. brandRapport also worked on the event in 2007 when the tournament won the ICC’s Development Program Annual Award for Best Cricket Promotional and Marketing Award.

This new business win caps a very successful period for the UK-based firm who have recently added the Asian Amateur Championship and the OMEGA Mission Hills World Cup to the roster of major events on their books.

Mark Burns, Tournament Director of the Hong Kong Cricket Sixes commented: “We’re delighted to have brandRapport as part of the Sixes team for this year. They have illustrated in-depth understanding of the event and have already provided some innovative ideas for promoting this year’s tournament. With their media expertise and experience on major events in Hong Kong, we’re confident they will deliver outstanding results for us.”

Dan Parr, Associate Director at brandRapport added: “As one of Hong Kong’s most prestigious events, it’s fantastic to be involved with the Sixes again and we’re looking forward to being part of a very successful event. It has been a challenging market this year but this new business win, and our other recent successes, shows that clients still see the value that brandRapport can bring their projects.”

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For further information about brandRapport, please contact:

Damien McDowell
Associate Director, Asia Pacific
T: +852 2815-9876
E: dmcdowell@brand-rapport.com

Note to editors; brandRapport is one of the leading sponsorship consultancies in the UK. The agency operates in sport, the arts, environment and CSR and specialises in both strategic and activation work on behalf of clients. Clients include, Vodafone, E.ON, Barclays, Nationwide, UBS, Magners and AXA. The company has over 50 employees mostly at its UK offices in London and Guildford and has overseas offices in Hong Kong and France.  

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